An international financial consultancy and auditing company seeks to improve its global market reach. The expansion strategy’s key focus lies on reforming public governance structures. This includes public administration efficiency, public servant training, public finance and anti-corruption efforts. The client requires a comprehensive market entry strategy including a concrete concept of how to gain access to high-level political and administrative representatives.
The Agora Approach
Firstly, the Agora Strategy Group defines key criteria for promising government clients. They should advance an internal reform process, bear high economic potential and simultaneously lack administrative infrastructure efficiency. Secondly, based on the before-mentioned criteria, Agora conducts a detailed stakeholder mapping analysis and prioritizes key targets. Most promising candidates are potential new EU and NATO member states, which have to fulfill access conditions and require assistance in doing so. Thirdly, Agora develops a concrete engagement strategy to approach political and administrative key decision-makers. Furthermore, Agora supports the client during the negotiation stage and provides political and diplomatic knowhow on country specifics and internal processes. Agora constantly keeps the client up to date and monitors global risks and investment opportunities relevant to the client.
▪ The client signs three new government contracts during the first half-year period after the Agora kickoff
▪ Agora organizes roundtables in Southeast Europe & Middle East to position the client at highest level
▪ Agora develops a positioning strategy for the client-advised governments in Germany, France and the EU. This leads to an enlargement of the client’s mandates and a close strategic cooperation with Agora
▪ Agora continues to advise the client on the implementation of action recommendations and global risk monitoring